Designing a brand: Warren Crawford

AUDIO MOGUL is a record label, training courses, coffee and chocolate based in Ibiza. They engaged me to create their brand and logotype for their first vinyl release and line of clothing.

AudioMogul_LogotypePreliminary

PRELIMINARY SKETCHES

I always start with pen and paper, as it’s a lot freer. And it means that you can go and sit by the river and think first.

AudioMogul_Logotype_Development

FIRST DRAFT

I wanted the design to fit a record label, and a circle was the natural choice. The client said that his musical journey had been akin to climbing a mountain: the A and the M formed a peak in my mind.

AudioMogul_Logotype_Refinement (1)

REVISE AND REFINE

I took that one idea and ran with it…

AudioMogul_Logotype_Final

FINAL DESIGN

Clean. Bold. Simple. Memorable.

AudioMogul_Logotype_TeesMulti

LOGO ONLY

Eye catching design and colours, free of type: draw attention while retaining a sense of mystery about the label.

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FINAL LOGOTYPE

The peak at Es Vedra, Ibiza is the obvious choice of backdrop.

https://www.warrencrawford.com/audio-mogul

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Audio Mogul

Blogger, Ableton Coach, Coffee Connoisseur and DJ.

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